Crema®
Building Melbourne for over 70 years.
After firmly establishing themselves amongst the best of Melbourne’s construction industry, Crema decided it was high time for a fresh look. A genuine family business through-and-through with generations of experience and a strong focus on the future, the new brand was distilled into a catchall phrase that says it all – ‘Building Melbourne’. Fuelled by a passion for exceptional quality (and a few cups of coffee), the new Crema identity highlights the pride they take in pushing the city forward with remarkable residential and commercial projects. Refreshing their brandmark and overhauling everything from fonts to colour palette to grid structures, the Crema brand was given a whole new lease on life.
After firmly establishing themselves amongst the best of Melbourne’s construction industry, Crema decided it was high time for a fresh look. A genuine family business through-and-through with generations of experience and a strong focus on the future, the new brand was distilled into a catchall phrase that says it all – ‘Building Melbourne’. Fuelled by a passion for exceptional quality (and a few cups of coffee), the new Crema identity highlights the pride they take in pushing the city forward with remarkable residential and commercial projects. Refreshing their brandmark and overhauling everything from fonts to colour palette to grid structures, the Crema brand was given a whole new lease on life.
Type of work –
Design Research
Brand Identity Design
Website UI Design
Print Design
Advertising (Hoarding)
Iconography
Design Research
Brand Identity Design
Website UI Design
Print Design
Advertising (Hoarding)
Iconography
Contact: michael@m-m.com.au
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