MCG x Mountain Goat®
A legendary collaboration for a legendary place.
Inspired by, and paying tribute to, their sacred grounds, the MCG collaborated with Mountain Goat to distill a truly one-of-a-kind gin. Floral illustrations that captured the essence of the English Elms and Red River gums that envelope the grounds, the bottle became a vibrant embodiment of the iconic, reverberating MCG brand. Bowling all stakeholders over, the remarkable success of the initial batch prompted the swift creation of a second.
Inspired by, and paying tribute to, their sacred grounds, the MCG collaborated with Mountain Goat to distill a truly one-of-a-kind gin. Floral illustrations that captured the essence of the English Elms and Red River gums that envelope the grounds, the bottle became a vibrant embodiment of the iconic, reverberating MCG brand. Bowling all stakeholders over, the remarkable success of the initial batch prompted the swift creation of a second.
Type of work –
Design Research
Concepts
Art Direction
Packaging Design
Finished Artwork
Design Research
Concepts
Art Direction
Packaging Design
Finished Artwork
Contact: michael@m-m.com.au
© 2024 Copyright Michael McMahon