Lifestyles®
Happy, healthy relationships are all about being together.
Lifestyles is the number two condom brand in the world⸺a global leader in the sexual wellness sector1. Following their successful brandmark evolution, Lifestyles needed to refresh their packaging to be more reflective of their audiences values, namely positive and healthy relationships. All 8 packs were revitalised, restructured and redrawn. Custom illustrations wrap each product, allowing each of them to have their own unique and playful vibe. The Matisse-esque figures create a fresh and flexible visual language that give the brand a voice that speaks to every lifestyle, in ways that are more informed, diverse, inclusive and fun.
Lifestyles is the number two condom brand in the world⸺a global leader in the sexual wellness sector1. Following their successful brandmark evolution, Lifestyles needed to refresh their packaging to be more reflective of their audiences values, namely positive and healthy relationships. All 8 packs were revitalised, restructured and redrawn. Custom illustrations wrap each product, allowing each of them to have their own unique and playful vibe. The Matisse-esque figures create a fresh and flexible visual language that give the brand a voice that speaks to every lifestyle, in ways that are more informed, diverse, inclusive and fun.
Type of work –
Design Research
Concepts
Packaging Design
Illustration
Iconography
Finished Artwork
Design Research
Concepts
Packaging Design
Illustration
Iconography
Finished Artwork
Collaborators –
Strategy and Art Direction Brandwell
Further reading –
Lifestyles
Lifestyles Repackages (article)
Strategy and Art Direction Brandwell
Further reading –
Lifestyles
Lifestyles Repackages (article)
Contact: michael@m-m.com.au
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