https://m-m.com.au Michael McMahon – Freelance Graphic Designer Thu, 11 Jan 2024 01:32:07 +0000 https://m-m.com.au en https://m-m.com.au/Work Wed, 19 Feb 2020 23:17:15 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/Work Freelance Graphic Designer—Branding, Illustration, Packaging &amp; Digital. https://m-m.com.au/Worthy Mon, 03 Apr 2023 05:50:36 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/Worthy <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/ce2acb93b9f24e6cd5d0a1b9ef7d2d413415bc2ed01bf1084d29c27461ff82f6/Artboard-1.jpg" data-mid="174645550" border="0" src="https://freight.cargo.site/w/1000/i/ce2acb93b9f24e6cd5d0a1b9ef7d2d413415bc2ed01bf1084d29c27461ff82f6/Artboard-1.jpg" /> Worthy® Making volunteering matter. Worthy is a game-changing social media network for good. It connects volunteers to charities and vice versa, building skillsets and putting them to good use where they’re needed most. The platform needed a brand refresh, all new layouts, typography and illustration – the building blocks for an app that empowers individuals and organisations to make a difference in the world. Type of work –Branding Illustration UI Design Further reading –Worthy <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/1f05ad575492cff2bc1741352b8a6c3eed0cf8c40634bad2698a1b183de197c1/Artboard-2.png" data-mid="174058532" border="0" src="https://freight.cargo.site/w/1000/i/1f05ad575492cff2bc1741352b8a6c3eed0cf8c40634bad2698a1b183de197c1/Artboard-2.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/192c9cdd30982876e047ba02aef49df3d750cbb1a8c16bc2a25e7e15817b85bd/Artboard-3.png" data-mid="174058533" border="0" src="https://freight.cargo.site/w/1000/i/192c9cdd30982876e047ba02aef49df3d750cbb1a8c16bc2a25e7e15817b85bd/Artboard-3.png" /><img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/9be3f2fc2b7e95c44cec1d4490f33731f286fc5e212e0dc8420333c4e3a6ac49/Artboard-6.png" data-mid="174058536" border="0" src="https://freight.cargo.site/w/1000/i/9be3f2fc2b7e95c44cec1d4490f33731f286fc5e212e0dc8420333c4e3a6ac49/Artboard-6.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/ee17f37fcc78cb104897ea725e1cabcf90a15ec196d72cf8055dbc06f4d19409/Artboard-4.png" data-mid="174058534" border="0" src="https://freight.cargo.site/w/1000/i/ee17f37fcc78cb104897ea725e1cabcf90a15ec196d72cf8055dbc06f4d19409/Artboard-4.png" /><img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/82199d28d73f49312863ba8c84031efd456decbc3188feb4456bbcd6b6ce2ca5/Artboard-5.png" data-mid="174058535" border="0" src="https://freight.cargo.site/w/1000/i/82199d28d73f49312863ba8c84031efd456decbc3188feb4456bbcd6b6ce2ca5/Artboard-5.png" /><img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/7e4b96517c9194d5f21af271b7f99d6e57ef567d6e48b0b52d9b8b5cd142ef6c/Artboard-7.png" data-mid="174154386" border="0" src="https://freight.cargo.site/w/1000/i/7e4b96517c9194d5f21af271b7f99d6e57ef567d6e48b0b52d9b8b5cd142ef6c/Artboard-7.png" /> https://m-m.com.au/Lifestyles Wed, 12 Apr 2023 05:37:53 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/Lifestyles <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/37e7584ee6fb256cca632aee86fbe32e297fa3f45eff30197e401e9574020214/Lifestyles-02.jpg" data-mid="197788051" border="0" src="https://freight.cargo.site/w/1000/i/37e7584ee6fb256cca632aee86fbe32e297fa3f45eff30197e401e9574020214/Lifestyles-02.jpg" /> Lifestyles® Happy, healthy relationships are all about being together.Lifestyles is the number two condom brand in the world⸺a global leader in the sexual wellness sector1. Following their successful brandmark evolution, Lifestyles needed to refresh their packaging to be more reflective of their audiences values, namely positive and healthy relationships. All 8 packs were revitalised, restructured and redrawn. Custom illustrations wrap each product, allowing each of them to have their own unique and playful vibe.&nbsp;The Matisse-esque figures create a fresh and flexible visual language that give the brand a voice that speaks to every lifestyle, in ways that are more informed, diverse, inclusive and fun. Type of work –Design Research Concepts Packaging Design Illustration Iconography Finished Artwork Collaborators –Strategy and Art Direction Brandwell Further reading –LifestylesLifestyles Repackages (article) <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/93972679794cb6e5c7e00cf8e047235a07bf16435607f366e18bdf8849cc4dcc/Lifestyles-06.jpg" data-mid="197788056" border="0" src="https://freight.cargo.site/w/1000/i/93972679794cb6e5c7e00cf8e047235a07bf16435607f366e18bdf8849cc4dcc/Lifestyles-06.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/e281dbb4dc820e7aefc9efcd5264bff9c1201115204b305c3125fa1fcbbfc4e4/Lifestyles-03.jpg" data-mid="197788052" border="0" src="https://freight.cargo.site/w/1000/i/e281dbb4dc820e7aefc9efcd5264bff9c1201115204b305c3125fa1fcbbfc4e4/Lifestyles-03.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/76cec02535f8d9fb9b095bb6480d3da80487bc8e4be9655b7b634fb36c211411/Lifestyles-04.jpg" data-mid="197788054" border="0" src="https://freight.cargo.site/w/1000/i/76cec02535f8d9fb9b095bb6480d3da80487bc8e4be9655b7b634fb36c211411/Lifestyles-04.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f11f79641d930a2348124ab366d5f0626d138a19cebd7c5b3d3c270a148c9be7/Lifestyles-05.jpg" data-mid="197788055" border="0" src="https://freight.cargo.site/w/1000/i/f11f79641d930a2348124ab366d5f0626d138a19cebd7c5b3d3c270a148c9be7/Lifestyles-05.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5e05f9ae8f2b29ce355e2ed1496276c01ccd0ebb446c2641978d73e5b84ab254/Lifestyles-07.jpg" data-mid="197788057" border="0" src="https://freight.cargo.site/w/1000/i/5e05f9ae8f2b29ce355e2ed1496276c01ccd0ebb446c2641978d73e5b84ab254/Lifestyles-07.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/373ebe5cf666f9c490dd88ce44fe3e2db085bc8d21a01127ada098d6ee5f6552/Lifestyles-08.jpg" data-mid="197788058" border="0" src="https://freight.cargo.site/w/1000/i/373ebe5cf666f9c490dd88ce44fe3e2db085bc8d21a01127ada098d6ee5f6552/Lifestyles-08.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d02c12400ce6086c5a783934a5cb7ce7aa50f07095517364f32cadbe617fb119/Lifestyles-09.jpg" data-mid="197788059" border="0" src="https://freight.cargo.site/w/1000/i/d02c12400ce6086c5a783934a5cb7ce7aa50f07095517364f32cadbe617fb119/Lifestyles-09.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/9bc8ed705d65eb9e773a6f8c3834e897dabd1509f770af5a4886bcede7fdd034/Lifestyles-10.jpg" data-mid="197788060" border="0" src="https://freight.cargo.site/w/1000/i/9bc8ed705d65eb9e773a6f8c3834e897dabd1509f770af5a4886bcede7fdd034/Lifestyles-10.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1c630e00ae7c7801736d47c6f64ea30dc24ed8793dee2d21b493c5f541ba3fd3/Lifestyles-11.jpg" data-mid="197788061" border="0" src="https://freight.cargo.site/w/1000/i/1c630e00ae7c7801736d47c6f64ea30dc24ed8793dee2d21b493c5f541ba3fd3/Lifestyles-11.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/41eee384c8155e898e68b944fee4c273c0d1a5905a8e26434beea99c2ad91258/Lifestyles-12.jpg" data-mid="197788062" border="0" src="https://freight.cargo.site/w/1000/i/41eee384c8155e898e68b944fee4c273c0d1a5905a8e26434beea99c2ad91258/Lifestyles-12.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/36289dad71a98180b916d6d9c7c3f1aba41cd5747f43afa7c53b4ed22e36f7e6/Lifestyles-13.jpg" data-mid="197788063" border="0" src="https://freight.cargo.site/w/1000/i/36289dad71a98180b916d6d9c7c3f1aba41cd5747f43afa7c53b4ed22e36f7e6/Lifestyles-13.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0a0aa13f0ab3d527bcdffb6b053b3051e43efb1ebc262032ec8cac9cb94b0e60/Lifestyles-14.jpg" data-mid="197788064" border="0" src="https://freight.cargo.site/w/1000/i/0a0aa13f0ab3d527bcdffb6b053b3051e43efb1ebc262032ec8cac9cb94b0e60/Lifestyles-14.jpg" /> https://m-m.com.au/Ginger-Beer Mon, 20 Nov 2023 11:47:51 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/Ginger-Beer <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d9a40e7cb085dd156d4fe43e90ce8e814708f61680933f710f8ff1327892289e/MGB-Ginger-Beer-01.jpg" data-mid="198121510" border="0" src="https://freight.cargo.site/w/1000/i/d9a40e7cb085dd156d4fe43e90ce8e814708f61680933f710f8ff1327892289e/MGB-Ginger-Beer-01.jpg" /> Mountain Goat® A very delicious ginger beer.Following the very successful launch of their flagship beer – Very Enjoyable Beer – Mountain Goat sought to revitalise their entire range starting with a delicious ginger beer. With its all-new look this little can punched above its weight and exceeded everyones expectations selling out within days of launch. Type of work –Concepts Art Direction Packaging Design Finished Artwork Further reading –Mountain Goat Ginger Beer <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1dbd1d39aad8f53ac0270d44831b737264b88effd8fc3da1e5a8cf3952991f78/MGB-Ginger-Beer-02.jpg" data-mid="198121511" border="0" src="https://freight.cargo.site/w/1000/i/1dbd1d39aad8f53ac0270d44831b737264b88effd8fc3da1e5a8cf3952991f78/MGB-Ginger-Beer-02.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/d9903d55fd1d56be1452e00f2fefa79cf396302d3a8c92ffaf7f58f63c64ed3a/MGB-Ginger-Beer-03.jpg" data-mid="198121512" border="0" src="https://freight.cargo.site/w/1000/i/d9903d55fd1d56be1452e00f2fefa79cf396302d3a8c92ffaf7f58f63c64ed3a/MGB-Ginger-Beer-03.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/c63bf22d3f73968e1c75810ea6551e401f53d1a1fa40f623403406a62e4d5295/MGB-Ginger-Beer-05.jpg" data-mid="198121514" border="0" src="https://freight.cargo.site/w/1000/i/c63bf22d3f73968e1c75810ea6551e401f53d1a1fa40f623403406a62e4d5295/MGB-Ginger-Beer-05.jpg" /> https://m-m.com.au/Crema Thu, 11 Jan 2024 01:32:07 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/Crema Crema® Building Melbourne for over 70 years. After firmly establishing themselves amongst the best of Melbourne’s construction industry, Crema decided it was high time for a fresh look. A genuine family business through-and-through with generations of experience and a strong focus on the future, the new brand was distilled into a catchall phrase that says it all – ‘Building Melbourne’. Fuelled by a passion for exceptional quality (and a few cups of coffee), the new Crema identity highlights the pride they take in pushing the city forward with remarkable residential and commercial projects. Refreshing their brandmark and overhauling everything from fonts to colour palette to grid structures, the Crema brand was given a whole new lease on life. Type of work –Design Research Brand Identity Design Website UI DesignPrint Design Advertising (Hoarding) Iconography Collaboration –Strategy and Art Direction Brandwell Further reading –crema.com.au <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/1a9501e5006c614443902bb303fb1c3fec8f3c27f0c71d2aa53b62732ae7ad26/Crema-01.jpg" data-mid="201406297" border="0" src="https://freight.cargo.site/w/1000/i/1a9501e5006c614443902bb303fb1c3fec8f3c27f0c71d2aa53b62732ae7ad26/Crema-01.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/f545bc7d33bb9d07efa96dcbb9b426b17274ca1b6cd8a12704fa583c3f61c0ad/Crema-02.jpg" data-mid="201406303" border="0" src="https://freight.cargo.site/w/1000/i/f545bc7d33bb9d07efa96dcbb9b426b17274ca1b6cd8a12704fa583c3f61c0ad/Crema-02.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/93c53d02eb3ae530be850ab37073dfd45a8d0e87e18ac2d508f0b9d12e0383b2/Crema-03.jpg" data-mid="201406304" border="0" src="https://freight.cargo.site/w/1000/i/93c53d02eb3ae530be850ab37073dfd45a8d0e87e18ac2d508f0b9d12e0383b2/Crema-03.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/8b29abf8097f8139267788a85c21b0e05fdac043e9222656c3b1bb3a15325ae1/Crema-04.jpg" data-mid="201406305" border="0" src="https://freight.cargo.site/w/1000/i/8b29abf8097f8139267788a85c21b0e05fdac043e9222656c3b1bb3a15325ae1/Crema-04.jpg" /> https://m-m.com.au/Gin Wed, 29 Nov 2023 09:50:20 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/Gin <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/def6ee2f4b574a893691dd7b36e8b77f069c5351e94db44fb529ee581e08c2e2/MGB-Gin-01.jpg" data-mid="198121974" border="0" src="https://freight.cargo.site/w/1000/i/def6ee2f4b574a893691dd7b36e8b77f069c5351e94db44fb529ee581e08c2e2/MGB-Gin-01.jpg" /> MCG x Mountain Goat® A legendary collaboration for a legendary place. Inspired by, and paying tribute to, their sacred grounds, the MCG collaborated with Mountain Goat to distill a truly one-of-a-kind gin. Floral illustrations that captured the essence of the English Elms and Red River gums that envelope the grounds, the bottle became a vibrant embodiment of the iconic, reverberating MCG brand. Bowling all stakeholders over, the remarkable success of the initial batch prompted the swift creation of a second. Type of work –Design Research Concepts Art Direction Packaging Design Finished Artwork Photography by – Mark Lobo Further reading –Mountain Goat <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/2061b56f216005d1b2e71914584720376b51bbdbc9964c11be173cdcfc105e67/MGB-Gin-02.jpg" data-mid="198121975" border="0" src="https://freight.cargo.site/w/1000/i/2061b56f216005d1b2e71914584720376b51bbdbc9964c11be173cdcfc105e67/MGB-Gin-02.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/90c5bd15e5b38cd712bbd1d9d900f0e303ded52309138fc965d95892804afd28/MGB-Gin-03.jpg" data-mid="198121976" border="0" src="https://freight.cargo.site/w/1000/i/90c5bd15e5b38cd712bbd1d9d900f0e303ded52309138fc965d95892804afd28/MGB-Gin-03.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/4f045bd6212eb0065a2ec26fffa04e53ee28ed891131c639a388250185f7b46f/MGB-Gin-04.jpg" data-mid="198121977" border="0" src="https://freight.cargo.site/w/1000/i/4f045bd6212eb0065a2ec26fffa04e53ee28ed891131c639a388250185f7b46f/MGB-Gin-04.jpg" /> <img width="3200" height="1800" width_o="3200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/3a31d179169cd9f6f8cc1b45bcb604f8307c74dfdde98c2a2c64d876c11d5d54/MGB-Gin-05.jpg" data-mid="198121978" border="0" src="https://freight.cargo.site/w/1000/i/3a31d179169cd9f6f8cc1b45bcb604f8307c74dfdde98c2a2c64d876c11d5d54/MGB-Gin-05.jpg" /> https://m-m.com.au/Unpackaged-1 Thu, 23 Apr 2020 02:36:32 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/Unpackaged-1 <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a5cf891ed2c66b14dc371581b78e145579f2539e7380c755e1576fdcba0bd816/UP_-Handwash_01.jpg" data-mid="119896640" border="0" src="https://freight.cargo.site/w/1000/i/a5cf891ed2c66b14dc371581b78e145579f2539e7380c755e1576fdcba0bd816/UP_-Handwash_01.jpg" /> Unpackaged Eco® Championing a sustainable and circular economy. Unpackaged Eco is a brand of sustainable, closed-loop products that allows consumers to purchase everyday items that they can refill or return, online or in-store. The packaging is uniquely designed to be cleaned and refilled by consumers to eliminate single-use plastic once and for all. Type of work –Concepts BrandingPackaging Design Iconography Infographics Collaborators – Photography by Mark Lobo Awards –Good Design Awards,&nbsp;2020 AGDA Design Awards (Finalist, Identity/Branding), 2020 Victorian&nbsp;Premier’s Design Awards (Finalist, Communication Design), 2020 Further reading – Unpackaged Eco <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/352ed26b2d5184b3ab2ed6b539f336c71f88adc80a7cef814b47a8aa9b8c759e/Unpackaged-12.jpg" data-mid="160792517" border="0" src="https://freight.cargo.site/w/1000/i/352ed26b2d5184b3ab2ed6b539f336c71f88adc80a7cef814b47a8aa9b8c759e/Unpackaged-12.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/006bc0cb5c25159ed6a963bd0127abd3c77d139056c2cdda12ff028d254b1abe/Unpackaged-01.png" data-mid="160792224" border="0" src="https://freight.cargo.site/w/1000/i/006bc0cb5c25159ed6a963bd0127abd3c77d139056c2cdda12ff028d254b1abe/Unpackaged-01.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/8024a12165816cb56dc381223165651188f2cb6306c926df4c4ac2f8848dd54f/Unpackaged-02.png" data-mid="160792588" border="0" src="https://freight.cargo.site/w/1000/i/8024a12165816cb56dc381223165651188f2cb6306c926df4c4ac2f8848dd54f/Unpackaged-02.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/21393cfc9b3a8c6976c415c2e8cbb749bd385539a4f82119a2949d617ff24337/UP_-Handwash_03.jpg" data-mid="119896642" border="0" src="https://freight.cargo.site/w/1000/i/21393cfc9b3a8c6976c415c2e8cbb749bd385539a4f82119a2949d617ff24337/UP_-Handwash_03.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/5eaed692f410611a2e8c783b1e882b09d5fd6aa6923d6e669193e482d2a3b6d8/Unpackaged-04.png" data-mid="160792710" border="0" src="https://freight.cargo.site/w/1000/i/5eaed692f410611a2e8c783b1e882b09d5fd6aa6923d6e669193e482d2a3b6d8/Unpackaged-04.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/4d070345c01b90565cdc07e31c3d1ca6d4d515865ed54d18d19b438c7fabc370/UP_-Handwash_04.jpg" data-mid="119896643" border="0" src="https://freight.cargo.site/w/1000/i/4d070345c01b90565cdc07e31c3d1ca6d4d515865ed54d18d19b438c7fabc370/UP_-Handwash_04.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/f79ba9e0b72ca10f55997cf264d3fb81c4c23523bfabb6be466f2f68cbdd8edc/Unpackaged-06.png" data-mid="160792757" border="0" src="https://freight.cargo.site/w/1000/i/f79ba9e0b72ca10f55997cf264d3fb81c4c23523bfabb6be466f2f68cbdd8edc/Unpackaged-06.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/3957c68adbc7efd1ccc829804285eda4a0778aef97664698ae101b9795bd60cf/UP_-Handwash_05.jpg" data-mid="119896644" border="0" src="https://freight.cargo.site/w/1000/i/3957c68adbc7efd1ccc829804285eda4a0778aef97664698ae101b9795bd60cf/UP_-Handwash_05.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/7c4a27e4284b5bebf96505dd9af633c3c8e67ccdba34c75b37dcf7effe8a5741/UP_-Handwash_06.jpg" data-mid="119896645" border="0" src="https://freight.cargo.site/w/1000/i/7c4a27e4284b5bebf96505dd9af633c3c8e67ccdba34c75b37dcf7effe8a5741/UP_-Handwash_06.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/0ef1d0a9f5f37be29652ee9e2a9d9b104407d6c7c89609e1c036425702651508/Unpackaged-07.png" data-mid="160792957" border="0" src="https://freight.cargo.site/w/1000/i/0ef1d0a9f5f37be29652ee9e2a9d9b104407d6c7c89609e1c036425702651508/Unpackaged-07.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/98f116db7471d0642855ad0082cff1c80b66d1792cf62c6d7bb28c756ca7b2cf/UP_-Handwash_07.jpg" data-mid="119896646" border="0" src="https://freight.cargo.site/w/1000/i/98f116db7471d0642855ad0082cff1c80b66d1792cf62c6d7bb28c756ca7b2cf/UP_-Handwash_07.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a439cc0a1ea9c4d807b0f7b68c5723e8711ea239226f56ac9353d63e9794498f/UP_-Handwash_08.jpg" data-mid="119896647" border="0" src="https://freight.cargo.site/w/1000/i/a439cc0a1ea9c4d807b0f7b68c5723e8711ea239226f56ac9353d63e9794498f/UP_-Handwash_08.jpg" /> https://m-m.com.au/Get-Active-Victoria Mon, 03 Apr 2023 05:34:32 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/Get-Active-Victoria <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/15f3c0855605a8619cca90b0353a620f226959e19a6429354759e4abc7bc2e61/Artboard-1.jpg" data-mid="174645365" border="0" src="https://freight.cargo.site/w/1000/i/15f3c0855605a8619cca90b0353a620f226959e19a6429354759e4abc7bc2e61/Artboard-1.jpg" /> Get Active Victoria® Exercise never looked so good. Get Active Victoria is a bold initiative by the Victorian Government to get people moving and have fun – all in the name of health and wellbeing. To launch the new app, a series of 5 illustrations were commissioned to step new users through the on-boarding process and take their fitness game to the next level.&nbsp; Type of work –Illustration Collaborators –Strategy and Art Direction by&nbsp;Rock AgencyFurther reading – Get Active Victoria <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/c6ff3cc1b12001fcc3c8ae6b512c999e5e5eacde7667aea6a4582e4436a5b3dc/Artboard-2.png" data-mid="174053417" border="0" src="https://freight.cargo.site/w/1000/i/c6ff3cc1b12001fcc3c8ae6b512c999e5e5eacde7667aea6a4582e4436a5b3dc/Artboard-2.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/6f3d4a0667049cd19a8590903805b44c8eb2d47b56b1681add29758ec1de33d2/Artboard-3.png" data-mid="174053418" border="0" src="https://freight.cargo.site/w/1000/i/6f3d4a0667049cd19a8590903805b44c8eb2d47b56b1681add29758ec1de33d2/Artboard-3.png" /><img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/b5b2c1bfd237c188d30bbbf201897d7ee62336380d5134073521ecdd123ee325/Artboard-4.png" data-mid="174053419" border="0" src="https://freight.cargo.site/w/1000/i/b5b2c1bfd237c188d30bbbf201897d7ee62336380d5134073521ecdd123ee325/Artboard-4.png" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a168cbda7f01122052463bf5d8867b32162d2de1bc86549180a64eb465933f2e/Artboard-5.png" data-mid="174053420" border="0" src="https://freight.cargo.site/w/1000/i/a168cbda7f01122052463bf5d8867b32162d2de1bc86549180a64eb465933f2e/Artboard-5.png" /><img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/c4fabd121655b6b2131c56526db0dc6d70c17aad8abe6ee62068480f065d4734/Artboard-6.png" data-mid="174053421" border="0" src="https://freight.cargo.site/w/1000/i/c4fabd121655b6b2131c56526db0dc6d70c17aad8abe6ee62068480f065d4734/Artboard-6.png" /> https://m-m.com.au/Melbourne-Word-by-Word Thu, 21 Nov 2019 03:37:50 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/Melbourne-Word-by-Word <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/605f2eb7bb7f1fb5d04cef9074cb2a7007d0df2f5ea9d5afa41fdc9d9129cb44/WBW_Cover_01.png" data-mid="62296220" border="0" src="https://freight.cargo.site/w/1000/i/605f2eb7bb7f1fb5d04cef9074cb2a7007d0df2f5ea9d5afa41fdc9d9129cb44/WBW_Cover_01.png" /> Melbourne Word by Word A children’s picture book exploring all things iconically Melbourne.My first illustrated children’s book explores some of the iconic landmarks and hidden gems of Melbourne. From coffee shops tucked away down our cities renowned graffiti-covered alleyways to trams dinging along Bourke Street and all the way to cornstore milkbars in the suburbs. Illustrating a book like this affords you the rare opportunity to take the time to slow down and appreciate all the little things that make Melbourne the marvellous place that it is.&nbsp; Type of work –IllustrationPrint Design Collaborators –Published by Hardie Grant (Little Hare Books) Typesetting by Allison Colpoys Awards – Picture Book of the Year (Notable Book) Children’s Book Council of Australia – 2017 Crichton Award (Short List) Children’s Book Council of Australia – 2017 Best Designed Children’s Series (Winner) Australian Book Designers Association – 2017 Further reading –Melbourne Word by Word, Hardie Grant <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/f1d2a363a9ff9ab41c4dd6d52e1116d8f223be4d1cc95873f021cf224dc8a1ee/WBW_02.jpg" data-mid="119899526" border="0" src="https://freight.cargo.site/w/1000/i/f1d2a363a9ff9ab41c4dd6d52e1116d8f223be4d1cc95873f021cf224dc8a1ee/WBW_02.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/a32bad4f84aa123c5f02b46585319b6c1f9c3272c3f17cb324c546aa54870f27/WBW_03.jpg" data-mid="119899527" border="0" src="https://freight.cargo.site/w/1000/i/a32bad4f84aa123c5f02b46585319b6c1f9c3272c3f17cb324c546aa54870f27/WBW_03.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/921c41237d51b1c71552525f24f925334ce14c183379a7428c37dac3944c8646/WBW_04.jpg" data-mid="119899528" border="0" src="https://freight.cargo.site/w/1000/i/921c41237d51b1c71552525f24f925334ce14c183379a7428c37dac3944c8646/WBW_04.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/b5f13ca0a0138eb5be23251e429efbd1b0bdba747e06670bda820dd52b0d49d5/WBW_05.jpg" data-mid="119899529" border="0" src="https://freight.cargo.site/w/1000/i/b5f13ca0a0138eb5be23251e429efbd1b0bdba747e06670bda820dd52b0d49d5/WBW_05.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/3d095705d569b4aaf032d90f17ba0aede893aee4cdb43cb9e7b1e2e927f8d09f/WBW_06.jpg" data-mid="119899530" border="0" src="https://freight.cargo.site/w/1000/i/3d095705d569b4aaf032d90f17ba0aede893aee4cdb43cb9e7b1e2e927f8d09f/WBW_06.jpg" /> https://m-m.com.au/MashrMail Tue, 04 Apr 2023 02:29:36 +0000 Michael McMahon – Freelance Graphic Designer https://m-m.com.au/MashrMail <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/bded45ea6d9185332155d482921a552a51310b0b84a1bc1df3b2d37a3f2c1fde/Artboard-01.jpg" data-mid="174167884" border="0" src="https://freight.cargo.site/w/1000/i/bded45ea6d9185332155d482921a552a51310b0b84a1bc1df3b2d37a3f2c1fde/Artboard-01.jpg" /> MashrMail® A brand for a brand new way to email.MashrMail seamlessly combines all the elements of your brand so your team can create email campaigns in hours, not weeks. A fresh brandmark and an animated visual language come together to create a dynamic identity to entice you to sign up and start building quick and beautiful emails. Type of work –Branding Animation UI Design Collaborators –Strategy and Art Direction by&nbsp;Brandwell Further reading –MashrMail <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/1694797d3b5a9e6b2346d8b7f2e922b8ffcdab1ae08ca7ec0781ff237a1d37f3/Artboard-02.jpg" data-mid="174159363" border="0" src="https://freight.cargo.site/w/1000/i/1694797d3b5a9e6b2346d8b7f2e922b8ffcdab1ae08ca7ec0781ff237a1d37f3/Artboard-02.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/4a5e9bf5c1561208690ad04618c8d2638f7a8488e2646916e5a4df5e8a868c31/Artboard-03.jpg" data-mid="174159339" border="0" src="https://freight.cargo.site/w/1000/i/4a5e9bf5c1561208690ad04618c8d2638f7a8488e2646916e5a4df5e8a868c31/Artboard-03.jpg" /><img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/e64a62edd16d1575a2956e33b6b95e7a41ed66cd9e5dd6d9d8042bee99268ab1/Artboard-04.jpg" data-mid="174159340" border="0" src="https://freight.cargo.site/w/1000/i/e64a62edd16d1575a2956e33b6b95e7a41ed66cd9e5dd6d9d8042bee99268ab1/Artboard-04.jpg" /> <img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/c8ab16e528a0dfe5d659cb89d7cac0287dc20868512f059bf6ab91319a1bea66/Artboard-05.jpg" data-mid="174159341" border="0" src="https://freight.cargo.site/w/1000/i/c8ab16e528a0dfe5d659cb89d7cac0287dc20868512f059bf6ab91319a1bea66/Artboard-05.jpg" /><img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/ddcaf93d14a7d5d8b2949d01dc50c101cfc3825a63849a2494b2a3047b76f043/Artboard-06.jpg" data-mid="174159342" border="0" src="https://freight.cargo.site/w/1000/i/ddcaf93d14a7d5d8b2949d01dc50c101cfc3825a63849a2494b2a3047b76f043/Artboard-06.jpg" /><img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/3a207201d5c18b5fe8b52d675581b3cbd57f98afe9f68a278140f96baa6f0a0b/Artboard-07.jpg" data-mid="174159343" border="0" src="https://freight.cargo.site/w/1000/i/3a207201d5c18b5fe8b52d675581b3cbd57f98afe9f68a278140f96baa6f0a0b/Artboard-07.jpg" /><img width="5120" height="2880" width_o="5120" height_o="2880" data-src="https://freight.cargo.site/t/original/i/cea113f10e2fe6092ef4b28d89c7db8713307cb23d3138f8a17558268657723a/Artboard-08.jpg" data-mid="174159344" border="0" src="https://freight.cargo.site/w/1000/i/cea113f10e2fe6092ef4b28d89c7db8713307cb23d3138f8a17558268657723a/Artboard-08.jpg" />